Merck Foundation works together with African First Ladies, who are the Ambassadors of Merck Foundation More Than a Mother, through Merck Foundation First Ladies Initiative (MFFLI). Through this platform, Merck Foundation together with First Ladies, ensures continuous improvement and exchange of variable aspects of different cultures in order to localize and/or standardize specific messages that can raise awareness and create a culture shift across Africa with regards to the below objectives:

• Breaking the Stigma around infertile couples in general and infertile women in particular.
• Empowering Girls and Women in Education in general and in STEM in particular.
• Improving access to quality & equitable healthcare solutions.

So far, First Ladies of more than 20 Countries have partnered with Merck Foundation to lead and execute the initiatives in their respective countries as Merck Foundation More Than a Mother Ambassadors.

The Ambassadors of Merck Foundation More Than a Mother have their own social media campaign for their respective countries.