Merck Foundation in partnership with African First Ladies, launched a children storybook to emphasize strong family values of love and respect from young age which will reflect on eliminating the stigma of infertility and resulted domestic violence in the future. The storybooks have been localized for each country to have a better connect with the young readers.

“I strongly believe that art can play a significant role in raising awareness about sensitive topics like infertility, hence can break the stigma around infertile women in Africa. One of the great challenges today is that we often feel untouched by the problems of others, even when we can easily do something to help. Giving people access to data most often leaves them feeling overwhelmed and disconnected, not empowered and poised for action. This is where art can make a difference. Hence, we are using the medium of songs to address the issue of infertility with a special focus on male infertility to encourage men to speak up about their infertility and join the treatment journey with their wives. I personally believe that this song will add significant value to influence the culture change we are advocating”

Dr. Rasha Kelej, CEO of Merck Foundation and the President of Merck More Than a Mother.